As the aviation industry faces mounting environmental challenges, collective action and global alignment have never been more critical. Delivered by the CEO of the Sustainable Markets Initiative (SMI), this keynote reflects on the progress made since the launch of SMI in driving systemic change across industries—particularly in the aviation sector.
This keynote will explore the foundational principles necessary to steer aviation toward a sustainable future, emphasizing the importance of collaboration across sectors, borders, and disciplines. It will highlight key milestones achieved through the initiative’s convening power, including cross-sector partnerships, scalable pilot projects, and policy influence. As we move from ambition to implementation, this address will underscore the imperative of global coordination, setting the tone for the subsequent panel discussion on uniting international efforts for a sustainable aviation future.
