Senior VP of Public Affairs & Sustainability
Alaska Airlines
Diana Birkett Rakow is a member of the executive committee for Alaska Airlines, connecting guests from the U.S. West Coast to the world with 30,000 employees and $14B in revenue. In her role, Diana leads the company’s corporate affairs, reputation, and impact strategies, local market engagement and venture investment. She is responsible for sustainability, communications, government affairs, regional commercial teams and the airline’s investment arm, Alaska Star Ventures. Diana joined Alaska after two decades in the health care industry and government. She is also a Non-executive Board Director for Puget Sound Energy and works with industry, startups and investors to advance sustainability and clean energy.
Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the fifth-largest airline in North America when measured by scheduled passengers carried, as of 2024.
Opening Panel: Political Shifts and the Future of Sustainable Aviation
The political shifts in the landscape has a profound impact on the pace and direction of aviation’s decarbonisation journey. As administrations change, so too do policy priorities, regulatory frameworks, and international commitments — creating both
Workshop: Unlocking SAF Access – Practical Strategies for Airlines
As regulations and sustainability commitments drive demand for Sustainable Aviation Fuel (SAF), airlines face significant challenges in securing access at scale. This workshop will explore the practical realities of SAF adoption, from regulatory frameworks